Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
Articles & Source
Survey: Publishers Expect Search Traffic To Fall Over 40% via @sejournal, @MattGSouthern
A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand.
The post Survey: Publishers Expect Search Traffic To Fall Over 40% appeared first on Search Engine Journal.
The social-to-search halo effect: Why social content drives branded search
Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.
SEO Is No Longer A Single Discipline via @sejournal, @DuaneForrester
Duane Forrester explains why SEO still has a core, but no longer fits into a single lane as discovery multiplies across systems and interfaces.
The post SEO Is No Longer A Single Discipline appeared first on Search Engine Journal.
Building A Brand Is Not A Strategy, It Is A Starting Point via @sejournal, @TaylorDanRW
“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand.
The post Building A Brand Is Not A Strategy, It Is A Starting Point appeared first on Search Engine Journal.
Why the shakeout effect matters in CLV modeling
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Mad magazine autostereogram, cutecore
Pop culture is spiralling. I had no idea what “mad magazine autostereogram, cutecore” meant, but it was enough for Midjourney to create this: Older generations have always been left out of the codewords and trends of the makers of pop culture, but the gatekeepers and lack of shelf space kept pop, popular. There are only
Google adds new data transmission controls to Ads consent stack
Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
Google tests faster account setup using pre-built campaigns
Google Ads’ new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
YouTube Expands Monetization For Some Controversial Issues via @sejournal, @MattGSouthern
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on « controversial issues » may be eligible for full monetization.
The post YouTube Expands Monetization For Some Controversial Issues appeared first on Search Engine Journal.