How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Articles & Source
Why are so many affiliate sites losing organic traffic?
Here’s why smaller affiliate sites are losing rankings after Google’s core update and how brand search can turn the tide.
How To Take the All-Important Second Step in Your Content Strategy
Getting buy-in for a new content marketing strategy isn’t easy. But once you’ve done it, the hard part really begins — doing the work. Try this process to move out of overwhelm and toward your content vision.
Organic Vs. Paid Search And Social Media: A Guide For Local Business Owners via @sejournal, @JRiddall
Discover the differences between organic and paid strategies for search and social media. Make informed decisions on digital marketing for your local business.
The post Organic Vs. Paid Search And Social Media: A Guide For Local Business Owners appeared first on Search Engine Journal.
Plasticity
It’s pretty easy for some kids to switch gears. They can go from sad to ebullient in seconds, and switch contexts without much fuss. Others have more trouble. As we get older, our natural ability to thrive in a new situation can decrease. But, like a muscle or a skill, it responds to practice. The
Google expands conversion tracking for Merchant Center
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
WordPress Takes Bite Out Of Plugin Attacks via @sejournal, @martinibuster
WordPress took decisive steps to combat supply chain attacks over the weekend by pausing plugin updates and resetting passwords
The post WordPress Takes Bite Out Of Plugin Attacks appeared first on Search Engine Journal.
Microsoft Advertising launches Property Center and expands Lodging Campaigns
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.