Toward better
In our work to make things better, it’s easy to overlook two things: The best way to make things better is to begin. Create the conditions for others to join you. Persist.
Articles & Source
Email Deliverability: What It Is & How to Improve It
Find out what email deliverability is, why it matters and how you can improve it with strategies to boost the performance of your campaigns.
The post Email Deliverability: What It Is & How to Improve It appeared first on Litmus.
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally via @sejournal, @gregjarboe
Curious about Coca-Cola’s new AI holiday campaign? Dive into the controversy surrounding this branding move and its impact on the company’s reputation.
The post Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally appeared first on Search Engine Journal.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
Game design and strategy (Bongo part 3)
What’s it for? Making something fun is a good place to start if you’re building a casual word game like Bongo. But it’s not enough. Lots of things are fun, for a while, but that doesn’t meant that they’re worth the investment of time and money it takes to build them. From the user’s perspective,
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
Google’s AI Sales Assistant: What it means for SEO and how to prepare
Prepare for the future of ecommerce search with insights on Google’s AI Sales Assistant and tips for creating a SERPs SEO strategy.
25 Of The Best Examples Of Homepages via @sejournal, @LWilson1980
Are you looking for inspiration for your homepage? Explore these best examples that effectively communicate brand messaging, engage users, and establish positive brand recognition.
The post 25 Of The Best Examples Of Homepages appeared first on Search Engine Journal.
Will the X Avalanche Lead to a New Social Media Landscape for Marketers?
On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?
Further vs. faster
Sprints and marathons are both foot races, but they have very little in common. The training is different, and so is the technique. Which one are you signing up for? What about the thing you sell? Are we trying to get there faster, or do we promise to go further?