Metrics like sessions and views help you track website traffic. Here are more metrics + tools to help.

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TikTok’s « What’s Next » report reveals key trends shaping social media marketing in 2025.

The post TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers appeared first on Search Engine Journal.

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This is a Search Labs experimental feature available on the Google App for iOS or Android.

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Meta’s 2023 implementation of ‘guardrails’ for high-spending advertisers raises concerns about fairness and transparency.

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Google’s Martin Splitt explains rendering strategies, their impact on SEO, and how to optimize websites for search engines.

The post How Rendering Affects SEO: Takeaways From Google’s Martin Splitt appeared first on Search Engine Journal.

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You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

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Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.

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All there is to know about Google’s Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.

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Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.

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Discover the complexities of martech stacks and the struggles of marketing teams to reach target audiences. Learn about the obstacles they face in this survey.

The post New Study Highlights Martech Challenges To Reach Target Audiences appeared first on Search Engine Journal.

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