How to Do a Competitive Analysis (+ Template)
A competitive analysis compares competitors‘ strengths, marketing tactics, and positioning against yours.
Articles & Source
39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns via @sejournal, @MattGSouthern
World Economic Forum (WEF) report reveals the most in demand jobs and skills as industry roles rapidly evolve.
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Reuters: Publishers Pivot To Video As AI Disrupts Search Traffic via @sejournal, @MattGSouthern
Reuters Institute study finds AI and Google Discover are reshaping publishing. Publishers are pivoting to video platforms amid traffic changes.
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Track and Improve Your Company’s Diversity with HR DE&I Dashboard
Let’s talk about HR DE&I; In today’s business environment, investors, top talent, and potential partners are paying particular attention to a company’s values and culture as indicators of long-term stability. They are increasingly turning to a set of criteria called DE&I –…
Independent Contractor vs Employee: What’s the Difference?
How you classify your workers matters — fact. Companies that are mis-classifying contractors have been facing steep fines. If you’re wondering what the differences are between an independent contractor and an employee, you’re in the right place. Let’s look at a…
TikTok Ban Update: Will The Supreme Court Pull The Plug? via @sejournal, @MattGSouthern
Will TikTok be banned? Supreme Court hears arguments from both sides, weighing national security risks against free speech.
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“That will never work”
Every successful SNL sketch, every bestselling book, every landslide-winning candidate… every single one… had skeptics. Someone in the writer’s room, or on the editorial board or even an investor looked at what was on offer and said, “no.” Not just, “I’m sorry, this doesn’t match my taste,” but, “I’m an expert, and this will never
Slow down to speed up
Almost all car crashes would be avoided if the driver were just going a bit slower. (That’s why it’s more accurate to call them “crashes” and not “accidents.”) That doesn’t mean we shouldn’t have bold plans. That’s essential. It’s the last-second shortcuts that get us into trouble. Hurry, but don’t rush.
Automattic Turns Against WordPress Community Itself via @sejournal, @martinibuster
Automattic cites criticism from the WordPress community in announcement that it’s reducing support for the core CMS project
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How Performance Marketing + Brand Fuels Traffic Growth And Conversions [Webinar] via @sejournal, @hethr_campbell
Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success.
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