Google Analytics enhances remarketing with Customer Match integration
Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.
Articles & Source
Google On Robots.txt: When To Use Noindex vs. Disallow via @sejournal, @MattGSouthern
Google clarifies robots.txt best practices and explains when to use robots.txt directives and noindex tags for SEO.
The post Google On Robots.txt: When To Use Noindex vs. Disallow appeared first on Search Engine Journal.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
Drive Over 150K A Month In Brand Search Volume: A Case Study via @sejournal, @lorenbaker
Watch on-demand as we explore real-world strategies to increase brand search volume, backed by proven case studies from top brands.
The post Drive Over 150K A Month In Brand Search Volume: A Case Study appeared first on Search Engine Journal.
How to search Google by date with before: and after: search commands
The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify.
19 advanced Google search operators you need to know (and some we’ve said goodbye to)
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console
Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more.
6 tips for successful ecommerce search campaigns
From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.
The Rise Of Micro-Communities: What This Means For Social Media Marketers via @sejournal, @rio_seo
Explore the growing trend of micro-communities on social media, which offer marketers opportunities to engage with niche, tight-knit audiences.
The post The Rise Of Micro-Communities: What This Means For Social Media Marketers appeared first on Search Engine Journal.
40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
People will need great content in 2025. But how do you create that exceptional content? Industry thought leaders share their predictions to guide and inspire your work in the next 13 months.