The 4-step roadmap to AI agents for Google Ads
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
Articles & Source
Google Merchant Center for Agencies now supports up to 1,000 linked accounts
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic
One company measures the bot problem, frames it, and sells the fix. Cloudflare now owns both the meter and the valve. Check your own logs.
The post Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years appeared first on Search Engine Journal.
Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan
ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more.
The post ChatGPT Already Knows Who It’ll Recommend Before It Searches appeared first on Search Engine Journal.
Emotional hygiene
After doing an autopsy at the morgue, it’s a good idea for doctors to wash their hands before delivering babies. A few hundred years ago, Ignaz Semmelweis proved this now-obvious insight about hygiene. Doctors don’t scrub because it’s fun or convenient, they do it because it’s a powerful way to create better outcomes. When I
Google Is Removing Language Targeting From Search Campaigns via @sejournal, @brookeosmundson
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know.
The post Google Is Removing Language Targeting From Search Campaigns appeared first on Search Engine Journal.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control