Google’s app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart Bidding performance.

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This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates.

The post New Meridian Tool, Performance Max Learning Path – PPC Pulse appeared first on Search Engine Journal.

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Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.

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Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.

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Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for your clients.

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I’ve been playing an online wordgame for a few months, and after each round, it shows me how well I’m doing against the 10,000 other people who are also playing. It didn’t take long for me to realize that the stats weren’t improving my mood (a really good play had me ranking #398) and the

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ChatGPT ads are spotted by U.S. users — and they’re appearing on the very first prompt, not after lengthy conversations as some predicted.

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Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free.

The post Google Offers AI Certificate Free For Eligible U.S. Small Businesses appeared first on Search Engine Journal.

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Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.

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The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.

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