IBM spent a fortune fighting calls for them to be broken up. So did AT&T and Microsoft. In all three cases, there’s plenty of evidence that they would have been better off if they had simply broken themselves up. Microsoft is still recovering and IBM never will. One computer company, one phone company, one software
When you’re building an email, there are a lot of elements to keep track of. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images shows up—and that’s just the beginning. What about making sure your emails sound intelligible on a screen reader? Are you on any blacklists?…
Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties.
The post The Best 10 Personalized Email Templates by Industry and Use Case appeared first on Litmus.
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation
The glitch exposed some advertisers to others’ data & some couldn’t edit product groups. Most services are now restored and credits promised to those affected.
Watch this on-demand webinar, and see iQuanti share actionable insights for measuring success within the intersecting channels of organic and paid search.
The post Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance appeared first on Search Engine Journal.
Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.
Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales.
The post Query Refinements: How Google Helps Users Find Products Faster appeared first on Search Engine Journal.
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.