On the way to professionalism

Professionals make choices. Including: Don’t exploit friends and family. Surgeons shouldn’t do surgery on their kids, and investment advisors shouldn’t manage their dad’s retirement fund. It doesn’t matter if you’re sure you’re the best in the world. Swap with the person who’s second best. Demand that clients ask hard questions. Don’t be offended if they

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Wanting and getting

Modern marketing culture is designed to amplify our desires. To turn faint wants into desperate needs. As a result, we’re intimately familiar with what we want. And we strive to get it. The problem with getting what you want is that now you have a hole, because you don’t want that thing anymore, you have

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