Audience targeting is direct mail’s top advantage by SeQuel Response
Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns.
Articles & Source
Google vs Microsoft Bing: A Detailed Comparison Of Two Search Engines via @sejournal, @wburton27
Get insights into the competition between Google and Microsoft Bing in the AI era. Understand the market share dynamics and the impact of artificial intelligence.
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21 Great Ideas To Get Your Content Audience To Take Action
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
The paradox of lottery thinking
Tim Brownson points us to this recent poll of people in Great Britain. About one out of four people surveyed (of all ages) believe that they could qualify for the Olympics if they trained for the next four years. This is absurd. It’s the very absurdity of it that makes it common. “I could do
FTC finalizes rule to combat fake reviews, testimonials
FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces.
Google Trends Update: Faster, Smarter, More Customizable via @sejournal, @MattGSouthern
Google updates Trends’ Trending Now tool with improved real-time search trend analysis.
The post Google Trends Update: Faster, Smarter, More Customizable appeared first on Search Engine Journal.
Anthropic Announces Prompt Caching with Claude via @sejournal, @martinibuster
Anthropic’s Prompt Caching makes it cheaper by up to 90% for complex projects that reuse large amounts of detailed context
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Hacks To Earn 1000+ High Authority Links From US Media With Digital PR via @sejournal, @hethr_campbell
Watch this on-demand webinar and learn simple hacks for attaining thousands of high authority links using Digital PR.
The post Hacks To Earn 1000+ High Authority Links From US Media With Digital PR appeared first on Search Engine Journal.
Hot take: Why SEO’s oldest tactic must evolve now by Edna Chavira
A bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results.
8 questions to ask your new PPC clients
Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success.