How to optimize news content for today’s social-first Google SERP
Google now blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.
Articles & Source
Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse via @sejournal, @brookeosmundson
The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure.
The post Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse appeared first on Search Engine Journal.
15 Smarter Interview Questions For Hiring Digital Marketers In 2026 via @sejournal, @brookeosmundson
Hire better digital marketers with these interview questions that expose real strategic and performance thinking.
The post 15 Smarter Interview Questions For Hiring Digital Marketers In 2026 appeared first on Search Engine Journal.
The next generation of AI businesses
The first generation was built on large models, demonstrating what could be done and powering many tools. The second generation is focused on reducing costs and saving time. Replacing workers or making them more efficient. But you can’t shrink your way to greatness. The third generation will be built on a simple premise, one that
Bing Now Shows Which Pages Get Cited in AI Answers
Bing Webmaster Tools now shows how often your content is cited in AI answers. See what the dashboard tracks, what‘s missing, and how to act on the data.
5 PPC Strategies That Actually Boost Conversions in 2026 via @sejournal, @CallRail
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets.
The post 5 PPC Strategies That Actually Boost Conversions in 2026 appeared first on Search Engine Journal.
The real story behind the 53% drop in SaaS AI traffic
AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.
How to Conduct an AI Visibility Audit with Semrush One
Is your current website health and content strategy set up to help you succeed in AI search?
Google Clarifies Its Stance On Campaign Consolidation via @sejournal, @brookeosmundson
Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.
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If SEO is rocket science, AI SEO is astrophysics
AI search runs on entity mass, not surface signals. See how citations and extractability shape AI Overviews and LLM visibility.