Lunging
A useful metaphor from juggling: When you find yourself lunging for a ball or club, let it drop. Lunging will always lead to a drop sooner or later, and it pays to skip the lunge and simply begin again, on better terms.
Articles & Source
Why It’s Okay To Not Buy Or Obsess Over Links Anymore via @sejournal, @martinibuster
Buying links is risky and unnecessary now that other factors play a greater role in ranking.
The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared first on Search Engine Journal.
Google Discusses If It’s Okay To Make Changes For SEO Purposes via @sejournal, @martinibuster
Google discussed whether it’s okay to make changes to a web page for SEO purposes.
The post Google Discusses If It’s Okay To Make Changes For SEO Purposes appeared first on Search Engine Journal.
Finding the difficult work
It’s tempting to seek out the easy gigs and the straightforward projects. But of course, if they’re the easy ones, there’s probably quite a few people eager to do them. So your ability to add unique value goes down. The alternative is to find and focus on the projects that take insight, guts and a
Can AEO/GEO Startups Beat Established SEO Tool Companies? via @sejournal, @martinibuster
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive.
The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on Search Engine Journal.
On reading the Terms of Service
Should you have to? I made a mistake. I used a QR code service a year ago, and now that my year’s payment is up, they’re going to delete the code. It turns out I wasn’t buying what they promised, and the fine print of their terms of service back them up. I won’t be
Google’s Top 5 SEO Tools via @sejournal, @MattGSouthern
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work.
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Google’s June 2025 Update Analysis: What Just Happened? via @sejournal, @martinibuster
Google’s June 2025 update is over. Here are some clues about what may have happened.
The post Google’s June 2025 Update Analysis: What Just Happened? appeared first on Search Engine Journal.
Tasks and projects
School is a training ground for task-based thinking. “Will this be on the test?” You finish your homework and then you can go out and play. This is one reason educators are flummoxed by chatGPT–it upsets the calibrated balance of effort in the task of homework and essays. The essay was not the point, the
How to Optimize for AI Search Results in 2025
Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.