GEO and SEO: How to invest your time and efforts wisely
GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.
Articles & Source
How to Track, Measure, and Boost AI Referral Track
Learn what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.
Looking beyond AI: 9 marketing principles that will always matter
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.
Bringing goodwill to the conversation
Education is distinct from learning. Organized education is a form of indoctrination and certification. Sometimes it leads to learning, but not always. You can win at education by figuring out what’s on the test (or what the boss wants) and parroting it back. In fact, that’s the easiest way to do so. Learning is an
Stop Trying To Make GEO Happen via @sejournal, @cshel
Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead.
The post Stop Trying To Make GEO Happen appeared first on Search Engine Journal.
Google: AI Mode Sees “Big Improvements” On STEM Queries via @sejournal, @MattGSouthern
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.
The post Google: AI Mode Sees “Big Improvements” On STEM Queries appeared first on Search Engine Journal.
Walk away or dance
AI and LLMs pose a particularly visceral threat to the typing class. Writers, editors, poets, freelancers, marketing copywriters and others are voicing reasonable (and unreasonable) objections to the pace and impact of tools like Claude, Kimi and ChatGPT. I think we have two choices, particularly poignant on US Labor Day… The first is to walk
How to Use Google Ads Performance Max Channel Reporting via @sejournal, @brookeosmundson
Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities.
The post How to Use Google Ads Performance Max Channel Reporting appeared first on Search Engine Journal.
Possibility vs. certainty
It is impossible to make a perpetual motion machine, you’ll waste your time if you try. It is possible to write a book of poetry that will sell 10 million copies. It is unlikely, it probably won’t happen, but it is possible. Science and innovation and creativity engage with the possible. Possible means “might.” It
Food bonus post
It’s been awhile… Coconut Cult is a new sort of probiotic magic that’s actually delicious (the chocolate is great, the strawberry is magnificent). A tablespoon a day, try it for a week. You have 38 trillion gut bacteria (!) so you might as well make them happy. This is the best gluten-free ramen I’ve ever