Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Articles & Source
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? via @sejournal, @brookeosmundson
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit.
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AI Poisoning: Black Hat SEO Is Back
New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons.
The post AI Poisoning: Black Hat SEO Is Back appeared first on Search Engine Journal.
Robots.txt and SEO: What you need to know in 2026
A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate control and avoiding common pitfalls.
Pragmatic Approach To AI Search Visibility via @sejournal, @martinibuster
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers
The post Pragmatic Approach To AI Search Visibility appeared first on Search Engine Journal.
Rehearsing emotional state
If you walk into the Parthenon or paddle at dawn on Joe Lake, it’s easy to feel a sense of wonder. And waiting in a long line for an important flight can trigger frustration. But much of the time, our state is automatic. What’s your default? Satisfied, bitter, anxious, sad, curious, grateful, energized, disappointed, exhausted,
The shard moment of transition
When a new technology arrives, it appears unpolished, ill-formed and a bit wonky. As it gains traction, existing industries and processes begin to be threatened, often before their replacements in the new technology are fully ready. This is how Napster showed up for the music business, or email for faxes, or television for radio. Same
Two kinds of useful specifications
Professionals use specs to invite others to participate in the work. One kind of spec outlines the solution. In clear language, it defines the work to be done. A good solution spec defines an outcome with no room for error or variety. “It’s this. Not that, not that, but this. If it’s this, we’re done.”