Google to restrict political ads in the EU under new policy
Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk losing access.
Articles & Source
6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.
The post 6 AI Marketing Myths That Are Costing You Money appeared first on Search Engine Journal.
Ecosia & Qwant Launch European Search Infrastructure via @sejournal, @MattGSouthern
Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers.
The post Ecosia & Qwant Launch European Search Infrastructure appeared first on Search Engine Journal.
Sitelinks now factor into Google Performance Max ad strength
Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.
Google rolls out AI-powered asset optimization for Demand Gen ads
Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September.
Google Says AI Clicks Are Better, What Does Your Data Say? via @sejournal, @MattGSouthern
Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.
The post Google Says AI Clicks Are Better, What Does Your Data Say? appeared first on Search Engine Journal.
ChatGPT is using Google Search, multiple tests suggest
Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results?
Study: Advanced Personalization Linked To Higher Conversions via @sejournal, @MattGSouthern
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy.
The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal.
Google says AI is boosting Search. Yes, but…
A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks
ChatGPT Definitely Uses Google to Search the Web
Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.