Google’s Robby Stein on AI Mode, GEO, and the future of Search
AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google’s VP of Product.
Articles & Source
Close encounters with zombie martech automations and AI agents — just in time for Halloween
The lights are on but nobody’s home. The engine’s running but no one’s driving. The wheel is spinning but the hamster is dead. Pick your preferred idiom for unattended automations run amok. (“The Wi-Fi’s on, but there’s no Internet.”) Over the past weeks, I encountered AI agents and automation at two separate martech companies — as a customer of…
28 Expert-Level Prompt Examples & Templates For SEO via @sejournal, @donutcaramel13
Looking to turn an AI tool into a competitive SEO advantage? These expert-level prompts show where leaders can save time and sharpen strategy.
The post 28 Expert-Level Prompt Examples & Templates For SEO appeared first on Search Engine Journal.
5 ways to drive action with your PPC report
Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.
Google Tests “Analytics Advisor” Inside GA4, According To Reports via @sejournal, @MattGSouthern
Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics.
The post Google Tests “Analytics Advisor” Inside GA4, According To Reports appeared first on Search Engine Journal.
SEO strategy in 2026: Where discipline meets results
Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.
AI KPIs: Turning mentions into strategy in the age of LLMs by Brightspot
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
Two useful AI tactics
Create a document, several pages long, that explains who you are. What sort of learner are you? Do you have degrees or expertise? What sort of change are you making, who works with you, what are your standards? How do you want to engage? Periodically, upload the doc to the chat you’re having with an
Uncomfortable/unspoken
If you want to make a change (or make a living) it might pay to find a topic that people hesitate to talk about. There’s enormous leverage in making the uncomfortable urgent enough to take action on. One of the easiest ways to improve public health and reduce cancer is by increasing the adoption of