XML Sitemap: What It Is And How To Generate One
An XML sitemap helps search engines discover and crawl your URLs. Learn what sitemap.xml looks like, how to generate, validate, and submit it in Google Search Console.
Articles & Source
What you don’t know
Are entrepreneurs professionals? In professional fields, like law, medicine or accounting, it’s expected that you’ve done the reading. A professional has seen what has come before, understands the best practices and eagerly duplicates effective methods that have been shown to work. As our understanding of marketing, management and tech has grown, there’s been a rise
Why Are My Competitors Showing up in AI Search and Not Us?
Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.
More like itself
Every year, on the first weekend of the year, it’s probably worth replacing the dried spices in your pantry. The best, freshest spices still taste like the spice that’s on the label, but they taste more like themselves. That’s what successful brands and freelancers do as well. They relentlessly do the work to act more
The paradox of ‘on trend’
By the time you get around to embracing the fashion of the moment, it’s almost certainly too late. The leading edge is defined by the fact that most of us aren’t on it.
In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT, Claude, and Gemini to…
Google tests blue Send button that replaces AI Mode in the search box
As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.
Bottlenecks
An essential feature of every bottle is the neck. No neck, no bottle. There are bottlenecks in every process, every project and every method. Something is limited. We can pretend that’s not the case and avoid the discussion. Or we can see it as an opportunity. Successful organizations are good at embracing and working with
Marketing Calendar With Template To Plan Your Content In 2026 via @sejournal, @theshelleywalsh
Take the guesswork out of your marketing planning with our 2026 marketing calendar. Easily customize and reference key dates to create a successful content strategy.
The post Marketing Calendar With Template To Plan Your Content In 2026 appeared first on Search Engine Journal.
1981 time machine
If you went back 45 years, the built world would be eerily similar–the clothes, the cars, even the haircuts. Except you’d quickly notice that there were no personal computers and no smart phones. That for seven or ten hours a day, every day, people were interacting in real life, not with their screens. Many of