Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
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Amy Hebdon discusses the PPC decision that cost her a good client relationship
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
Competitor Keywords: How to Find & Win Rivals’ Best Terms
Find competitor keywords for SEO & PPC with Semrush. Step-by-step workflows plus free methods.
SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns via @sejournal, @MattGSouthern
This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem.
The post SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns appeared first on Search Engine Journal.
PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions via @sejournal, @brookeosmundson
PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions.
The post PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions appeared first on Search Engine Journal.
Discoverability in 2026: How digital PR and social search work together
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory.
The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data via @sejournal, @martinibuster
WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites.
The post WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data appeared first on Search Engine Journal.
The squeeze
Once a company hits a plateau in its market share, the pressure begins to mount. Investors want more of a return, shareholders want the stock price to go up. Managers pay attention to the metrics they’re held to, and the squeeze begins. At first, the squeeze focuses on efficiency. Cut obvious costs without diminishing customer