Articles & Source
Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality via @sejournal, @MattGSouthern
Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and « screwed up » writing quality. He says future GPT-5.x versions will address the gap.
The post Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality appeared first on Search Engine Journal.
ChatGPT ads come with premium prices — and limited data
OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.
Google research points to a post-query future for search intent
Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ via @sejournal, @MattGSouthern
Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising.
The post Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ appeared first on Search Engine Journal.
From searching to delegating: Adapting to AI-first search behavior
As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.
Google Ads debuts centralized Experiment Center
Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.
Why Performance Max looks different for B2B in 2026
PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.
Why first-touch analytics matters more than ever for SEO in 2026
AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue.
5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey.
The post 5 Google Analytics Reports PPC Marketers Should Actually Use appeared first on Search Engine Journal.