Google Search Ads in 2026 require a different kind of audit
Google Search Ad audits must now rebuild the visibility automation removed. Here’s how. (A response to Google’s Ads Decoded podcast.)
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Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse via @sejournal, @brookeosmundson
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
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Google Says They Deploy Hundreds Of Undocumented Crawlers via @sejournal, @martinibuster
Google’s Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented.
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“It’s faster to just do it myself”
Here’s a simple rubric for outsourcing: If you’re never going to need to do this again, and it’s easier to do it than to instruct someone else to do it, by all means, do it yourself. If doing it yourself will give you joy or satisfaction that is greater than the productivity boost you’ll get
Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases via @sejournal, @martinibuster
Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid.
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Google leaves door open to ads in Gemini
A senior Google executive says the company is « not ruling out » ads in its Gemini AI app — a notable reversal from denials made just months ago.
Google AI Overviews cut search clicks 42%: Report
Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
Google Maps turns exploration into a conversation with Ask Maps
Ask Maps, a new AI-powered conversational Google Map feature, lets users ask get personalized recommendations directly on the map.
Google Ads refreshes Asset Optimization layout for Demand Gen
Google Ads’ new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few simple toggles.
ChatGPT’s Default & Premium Models Search The Web Differently via @sejournal, @MattGSouthern
An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries.
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