Kirk Williams discusses why client fit is very important
Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.
Articles & Source
AI Recommendations Change With Nearly Every Query: Sparktoro via @sejournal, @MattGSouthern
SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt.
The post AI Recommendations Change With Nearly Every Query: Sparktoro appeared first on Search Engine Journal.
Google tests third-party endorsements in search ads
Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.
Google Analytics To Become A Growth Engine For Business via @sejournal, @brookeosmundson
Google’s Eleanor Stribling reveals GA4’s roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.
The post Google Analytics To Become A Growth Engine For Business appeared first on Search Engine Journal.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
SEO Pulse: Google Explores AI Opt-Outs, Gemini 3 Powers AIOs via @sejournal, @MattGSouthern
This week’s SEO Pulse covers potential opt-outs from AI search, deeper AI Overviews integration, and what model tradeoffs mean for content workflows.
The post SEO Pulse: Google Explores AI Opt-Outs, Gemini 3 Powers AIOs appeared first on Search Engine Journal.
7 custom GPT ideas to automate SEO workflows
How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.
PPC Pulse: ChatGPT Ads CPMs, Ads Decoded Talks Analytics via @sejournal, @brookeosmundson
This week’s PPC Pulse recaps early details on ChatGPT’s premium ad pricing and key takeaways from the first Ads Decoded episode on Google Analytics.
The post PPC Pulse: ChatGPT Ads CPMs, Ads Decoded Talks Analytics appeared first on Search Engine Journal.
Is SEO a brand channel or a performance channel? Now it’s both
AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.
4 Reasons Your Google Ads Clicks Are Down & What You Can Do via @sejournal, @brookeosmundson
Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track.
The post 4 Reasons Your Google Ads Clicks Are Down & What You Can Do appeared first on Search Engine Journal.