Advanced ways to use competitive research in SEO and AEO
Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click.
Articles & Source
15 Fixes To Improve Low Conversion Rates In Google Ads via @sejournal, @brookeosmundson
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance.
The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.
The in-house vs. agency debate misses the real paid media problem by Focus Pocus Media
Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.
Controversial Proposal To Label Sections Of AI Generated Content via @sejournal, @martinibuster
A new proposal suggests using semantic HTML to label sections of a page that are AI generated to support EU compliance.
The post Controversial Proposal To Label Sections Of AI Generated Content appeared first on Search Engine Journal.
Precision vs. accuracy
Precision requires producing the same results each time. Repeatable, measurable, dependable. Accuracy means hitting the target. The only way to consistently be accurate is to be precise. But there are plenty of precision methods that don’t yield the most desired outcomes. Simon Winchester’s book on precision is magnificent. As we enter a new age of
Google Shows How To Get More Traffic From Top Stories Feature via @sejournal, @martinibuster
Google’s new documentation shows how to get traffic from their Top Stories search feature.
The post Google Shows How To Get More Traffic From Top Stories Feature appeared first on Search Engine Journal.
More trouble than it’s worth
This is the hallmark of projects that turn out to be worth doing. The trouble might be a symptom that we’re onto something that others don’t care enough to do. And the things that are obviously worth doing are probably already being done.
WordPress Announces AI Agent Skill For Speeding Up Development via @sejournal, @martinibuster
WordPress announced a new AI agent skill that enables a clear feedback loop for AI, speeding up building and experimenting with WordPress.
The post WordPress Announces AI Agent Skill For Speeding Up Development appeared first on Search Engine Journal.
The infinite tail
The Long Tail was a profound cultural insight. When we created YouTube, Amazon, Roon, recipe websites and Netflix, the culture changed. When you give people a choice, they make a choice. We went from the Top 40 to millions of songs. From Blockbuster to every movie ever made. From the local bookstore to all the