Beyond keywords: Mastering AI-driven campaigns
PPC experts explain how AI Max and Performance Max reshape search, when automation wins, and where human strategy still drives better leads.
Articles & Source
Why surface-level SEO tactics won’t build lasting AI search visibility
Advice around AI search is getting simplistic. The real edge comes from knowledge graphs, expert entities, and influence in trusted datasets.
Only 15% of pages retrieved by ChatGPT appear in final answers: Report
Most brands chase AI visibility, but discovery isn’t the win. Pages are retrieved, evaluated, and often rejected before an answer is written.
Google Discover Core Update Data: Local Publishers Lost Reach via @sejournal, @MattGSouthern
New third-party data shows local publishers lost national reach after Google’s Discover core update.
The post Google Discover Core Update Data: Local Publishers Lost Reach appeared first on Search Engine Journal.
Starting Or Steering The Wave
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
The post Starting Or Steering The Wave appeared first on Search Engine Journal.
Stop paying for traffic: The enterprise CMO’s guide to ROI-driven SEO
The new search playbook ties content to revenue: win AI recommendations, cut defensive ad spend, and hold agencies to P&L results.
AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse via @sejournal, @MattGSouthern
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation.
The post AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse appeared first on Search Engine Journal.
Google Search Ads in 2026 require a different kind of audit
Google Search Ad audits must now rebuild the visibility automation removed. Here’s how. (A response to Google’s Ads Decoded podcast.)
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse via @sejournal, @brookeosmundson
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
The post Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse appeared first on Search Engine Journal.
Google Says They Deploy Hundreds Of Undocumented Crawlers via @sejournal, @martinibuster
Google’s Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented.
The post Google Says They Deploy Hundreds Of Undocumented Crawlers appeared first on Search Engine Journal.