Ginny Marvin on 20 years of change from manual PPC to AI
Ginny Marvin reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.
Articles & Source
Pete Bowen talks about why Google Ads is not just about clicks
A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.
Google’s AI Overviews Cut Organic Clicks 38%, Field Study Finds via @sejournal, @MattGSouthern
A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged.
The post Google’s AI Overviews Cut Organic Clicks 38%, Field Study Finds appeared first on Search Engine Journal.
Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena’s new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
7 lessons from moving from agency to in-house SEO
Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned.
The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better.
The post The High CPC Paradox: When Expensive Clicks Are A Sign Of Success appeared first on Search Engine Journal.
What are you optimizing for in paid search when keywords matter less?
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
We analyzed billions of web visits: How AI is reshaping traffic channels
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.
The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
AI visibility now depends on crawl access, server-rendered content, semantic HTML, and machine-readable structure beyond Googlebot.
The post The Technical SEO Audit Needs A New Layer appeared first on Search Engine Journal.