How to get the most from Microsoft Advertising campaigns
Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.
Articles & Source
Building a brand worth finding: Signals that fuel discovery
AI search favors brands with strong reputations, consistent messaging, and trusted third-party validation. Learn how to strengthen all three.
ChatGPT Ads rolling out audience lists
Several advertisers have begun to notice a new option to upload Audience lists into OpenAI’s new ad platform.
62% Of AI Brand Recommendations Vanish After One Buyer Question – New Clovion Data via @sejournal, @gregjarboe
A dropped zero in Clovion’s AI visibility study hid numbers far more alarming than published. Here’s what the corrected data means for brand strategy.
The post 62% Of AI Brand Recommendations Vanish After One Buyer Question – New Clovion Data appeared first on Search Engine Journal.
Google On Using Markdown For AI SEO via @sejournal, @martinibuster
Google’s John Mueller responds to the trend of creating a set of markdown pages to mirror HTML content for AI SEO.
The post Google On Using Markdown For AI SEO appeared first on Search Engine Journal.
The Builder’s Creed
A hundred and fifteen years ago, Christian Larson wrote one of the first popular self-help manifestos. The Optimist’s Creed argued that it was a choice, and a useful promise. Not to promise the world, or the boss, or the market. To promise ourselves. Optimism is not a mood. It’s a discipline. Last week, Reid Hoffman reminded
The Web Is Growing A Second Layer – Almost A Third Head via @sejournal, @demirie
Google’s OKF and ARD specs are making noise, but HTML still runs discovery. Here’s what actually matters for SEO in the new agentic-web stack.
The post The Web Is Growing A Second Layer – Almost A Third Head appeared first on Search Engine Journal.
OpenAI can generate ChatGPT Ads for you
A new ChatGPT Ads feature suggests that OpenAI is using AI to generate ads on its platform.
ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.
SMX Now: Build better site architecture for SEO, AI, and users
Learn a proven five-phase framework for clearer navigation, stronger taxonomy, and content AI can access. Join us for the next SMX Now.