The end of the content shortage

You can be fashionable without reading Vogue. You can be informed without watching the nightly news. You can be smart about science without going to MIT. It’s possible to be a great chef without buying a cookbook. In fact, you can probably thrive without reading this blog. There are millions of songs on Spotify that

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MCP is making integration universally abundant, which ironically makes ecosystems even more strategic

If there’s been one perennial demand in martech, it’s integration. In survey, after survey, after survey, ad nauseum, marketers consistently ranked martech integration as a top 3 challenge. Often their top issue. Maybe just below procuring more budget. (For some reason, there’s never enough budget.) From the The State of the Marketing Operations Professional Trends

The post MCP…

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