Users behave differently in AI Overviews vs. AI Mode
New clickstream data shows AI Overviews reshape user behavior, from reverse scrolling to longer SERP evaluation across search intents.
Articles & Source
Google’s Standards Haven’t Changed But AI Is Making That Harder To Ignore via @sejournal, @gregjarboe
Sam Sifton’s commitment to human-driven journalism reflects Google’s unchanged stance: quality content requires accountability, not just automation.
The post Google’s Standards Haven’t Changed But AI Is Making That Harder To Ignore appeared first on Search Engine Journal.
Core Web Vitals: WordPress And Astro Versus Everyone Else via @sejournal, @martinibuster
WordPress and Astro emerge from the latest performance comparison as a contrast between platform complexity and lightweight publishing.
The post Core Web Vitals: WordPress And Astro Versus Everyone Else appeared first on Search Engine Journal.
Which one do you want?
Not, “what do you think you can get?” Not, “what you’d be willing to live with…” Instead: If you were willing to be on the hook for the responsibility (if it works out) and the disappointment (if it doesn’t), which one do you actually want? It’s harder to answer than it sounds.
Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar] via @sejournal, @lorenbaker
Understand the role Reddit plays in AI answers and how brands can capitalize on community signals to enhance visibility.
The post Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit appeared first on Search Engine Journal.
Gmail Content Linked To AI Mode Brand Visibility Lift via @sejournal, @MattGSouthern
iPullRank tested Gmail and Photos signals in opted-in AI Mode Personal Intelligence accounts. Gmail showed the strongest brand visibility lift.
The post Gmail Content Linked To AI Mode Brand Visibility Lift appeared first on Search Engine Journal.
Google CEO On AI Overviews: ‘More Opinionated Than It Should Be’ via @sejournal, @MattGSouthern
Pichai reviewed a live AI Overview and called it « more opinionated than it should be. » He also addressed bounce clicks and publisher traffic.
The post Google CEO On AI Overviews: ‘More Opinionated Than It Should Be’ appeared first on Search Engine Journal.
Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen via @sejournal, @brookeosmundson
Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and campaign controls inside Google Ads.
The post Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen appeared first on Search Engine Journal.
How To: Optimize Your Small Business For AI-Powered Search via @sejournal, @lorenbaker
Ensure your business stands out in AI Search results. Get proven strategies to improve your online presence effectively.
The post How To: Optimize Your Small Business For AI-Powered Search appeared first on Search Engine Journal.
OpenAI is preparing conversion-focused ads for ChatGPT
OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results pricing.