When Meta’s ad AI altered approved creative without warning, it exposed a deeper problem: marketing teams rarely define who owns AI mistakes after sign-off.
The post AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ai-isnt-killing-marketing-accountability-its-exposing-who-never-had-it/586486/