This week’s Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions.
The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ask-a-ppc-why-do-budgets-overspend-even-with-a-target-roas-in-place/565603/