Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts.
How it works.
- Advertisers can tailor ad creative to better align with their brand identity.
- Feature is currently available in select accounts, with broader rollout underway.
- Helps ensure consistent branding across Google’s ad placements, including YouTube and display.
Why we care. This new capability gives more control over how your brand identity is portrayed across Google’s ad network, potentially improving campaign performance and consistency.
The catch. There appear to be some minor inconsistencies in the help documentation and in-app settings, particularly around the use of color and font in YouTube videos and display ads.
First seen. PPC expert Dario Zannoni, highlighted seeing this functionality in his account on LinkedIn:
What to watch. Whether this feature leads to measurable performance improvements for advertisers leveraging it within their Performance Max campaigns.
Bottom line. By empowering advertisers to better control their brand representation, Google is positioning Performance Max as a more versatile and customizable campaign type.
https://searchengineland.com/google-brand-customization-performance-max-448055