Google Announces New GA4 Features As Universal Analytics Sunset Nears via @sejournal, @MattGSouthern

Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears.

The post Google Announces New GA4 Features As Universal Analytics Sunset Nears appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-announces-new-ga4-features-as-universal-analytics-sunset-nears/520828/