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Articles & Source

6 Crucial Email QA Testing Tasks You Can Automate With Litmus

7 août 2024
| Aucun commentaire
| Articles & Source

When you’re building an email, there are a lot of elements to keep track of. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images shows up—and that’s just the beginning. What about making sure your emails sound intelligible on a screen reader? Are you on any blacklists?…

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Google declared a monopoly: industry reactions and implications

6 août 2024
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| Articles & Source

Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties.

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The Best 10 Personalized Email Templates by Industry and Use Case

6 août 2024
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| Articles & Source

The post The Best 10 Personalized Email Templates by Industry and Use Case appeared first on Litmus.

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Advertisers react to Google Reporting and Product Listing glitch 

6 août 2024
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| Articles & Source

Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation

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Google Ads recovers from major reporting glitch

6 août 2024
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| Articles & Source

The glitch exposed some advertisers to others’ data & some couldn’t edit product groups. Most services are now restored and credits promised to those affected.

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Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance via @sejournal, @hethr_campbell

6 août 2024
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| Articles & Source

Watch this on-demand webinar, and see iQuanti share actionable insights for measuring success within the intersecting channels of organic and paid search.

The post Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance appeared first on Search Engine Journal.

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Google phases out Smart Campaigns in favor of Performance Max

6 août 2024
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| Articles & Source
Google ads interface on a phone in a woman's hands

Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.

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Query Refinements: How Google Helps Users Find Products Faster via @sejournal, @Kevin_Indig

6 août 2024
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| Articles & Source

Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales.

The post Query Refinements: How Google Helps Users Find Products Faster appeared first on Search Engine Journal.

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Advanced analytics techniques to measure PPC

6 août 2024
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| Articles & Source
Advanced analytics techniques to measure PPC

Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.

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Google gives new look for trending now section of Google Trends

6 août 2024
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| Articles & Source

The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.

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