How to Create an Effective SEO Report in 2024 (+ Free Template)
Learn how to build detailed and actionable SEO reports to share with clients and key stakeholders.
Articles & Source
Adjacent but not relevant
There’s a sale on band saw blades, including a really good deal on one that fits the saw you owned years ago. The folks who live next door to the house you used to live in are having a raucous party. A guy with a name just like yours wins the lottery… These adjacencies can
Google Warns: URL Parameters Create Crawl Issues via @sejournal, @MattGSouthern
Google’s Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites.
The post Google Warns: URL Parameters Create Crawl Issues appeared first on Search Engine Journal.
Google’s Mixed Messages: Does Googlebot Really “Follow” Links? via @sejournal, @MattGSouthern
Google’s Gary Illyes reveals Googlebot collects links instead of « following » them, contradicting official documentation.
The post Google’s Mixed Messages: Does Googlebot Really “Follow” Links? appeared first on Search Engine Journal.
Google Ads API v17_1 introduces new features and enhancements
Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.
The design thinking approach to enterprise SEO
Here’s how to create user-focused, technically feasible solutions for your enterprise site that drive long-term growth and search visibility.
Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand.
Creating Value And Content Across Multiple City And Area Service Pages via @sejournal, @TaylorDanRW
Learn how to create a scalable and efficient local SEO campaign for multi-location businesses. Optimize content across city and area service pages for long-term ROI.
The post Creating Value And Content Across Multiple City And Area Service Pages appeared first on Search Engine Journal.
How To Get Branded Content Right: Examples, Ideas, and Tips
Branded content, typically produced with a media partner, delivers immersive, entertaining, and educational experiences that bridge the gap between awareness and brand affinity. Learn how to do it well from these examples.