The hubris of creativity

Where’s your permit? Who said you could try to solve this problem? I don’t get it… That’s too original. It’s not original enough. You missed a comma. That’s not funny. That’s been done before. That’s never been done before. It’s not your best work. None of us are authorized to solve interesting problems. And there are no guarantees. Do…

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Play fair & work hard

Two of the building blocks of a resilient society. And the opposite of the lazy shortcut. The meanings of both clauses change over time… Play fair: Everyone gets an opportunity to participate, from the very beginning Leave your campsite cleaner than you found it Take responsibility for the effects and side effects of your work Don’t seek monopoly power…

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Transforming two-sided markets

AI agents are going to overhaul the way we think about buying and selling. Uber already did this in a small way. They organized the drivers, and now they organize the riders. Hailing a cab was already sort of anonymous, but with competition and structure, AI will continue to get better at finding the right passengers for the right…

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Make Every Subscriber a Winner: How to Use Email Scratch-Offs

On average, subscribers only spend 8.97 seconds with an email. In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat.  That’s why we’re thrilled to welcome the newest quick-start template on the Litmus Personalize block: Scratch-Offs! With just a few clicks, you can bring a sense of excitement and exclusivity…

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