From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations.

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Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries.

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Strategies to avoid SEO client churn, from setting expectations and delivering value to building enduring business relationships.

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Learn how you can use affiliate marketing tools to help you increase your conversions.

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Meta tags are HTML tags that provide information about a webpage‘s content to search engines and users.

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Learn how to do a SERP analysis. Study the top pages for a keyword to uncover ranking opportunities.

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Find out how Cumulative Layout Shift (CLS) can affect your website and why it’s important to optimize for this Google ranking factor.

The post Understanding & Optimizing Cumulative Layout Shift (CLS) appeared first on Search Engine Journal.

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A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

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Improve SEO and user experience with breadcrumbs on your website. Learn how implementing breadcrumbs can have a positive impact on your website’s visibility and navigation.

The post What Are Breadcrumbs & Why Do They Matter For SEO? appeared first on Search Engine Journal.

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We’ve gotten so hung up on famous that it’s easy to forget that there are two kinds of renown. Being known for lowering the standards of discourse, cheating, or whining is a choice, but why would you trade your reputation to become infamous?

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