15 questions to ask your new SEO clients
Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.
Articles & Source
Paying With Data Or Money: Navigating The Implications Of The Privacy First World via @sejournal, @navahf
Uncover the truth behind ‘free’ services: paying with data or money. Understand how personal information fuels ad platforms and the trade-offs of privacy.
The post Paying With Data Or Money: Navigating The Implications Of The Privacy First World appeared first on Search Engine Journal.
To Gate or Not to Gate? Is That Really the Question?
Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
Googler’s Tip About Favicons Can Make A Big Difference via @sejournal, @martinibuster
Google’s John Mueller offered a useful tip for optimizing favicons
The post Googler’s Tip About Favicons Can Make A Big Difference appeared first on Search Engine Journal.
Practical approaches for more effective teamwork
Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don’t hold a grudge Speak up clearly and generously Show your work Share your fears Make promises and keep them Do the reading Talk about people only when they’re in the room
Will AI in martech make buyer experiences better or worse? It depends…
How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of…
How To Run A Live YouTube Show To An International Audience And Gain Traction
Learn the ins and outs of running a successful live YouTube show and take advantage of the power of video marketing.
The post How To Run A Live YouTube Show To An International Audience And Gain Traction appeared first on Search Engine Journal.
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media via @sejournal, @MenachemAni
Drive your ecommerce growth with the power of the 4 Ps. Gain insights into optimizing product, price, place, and promotion for maximum results.
The post How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media appeared first on Search Engine Journal.
The conspiracy of mediocrity
Solo mediocrity is rampant, of course. We know that toasting the bread before making the sandwich makes it more delicious, but in service of convenience and speed, we skip a step. It becomes a conspiracy when more than one of us is involved. The freelancer who offers cheap and ordinary work finds customers who willingly
Your audiobook
Here’s a useful habit that’s more than a hack… The next time things are going well, when a project is about to launch, when a meeting has been successful, when the sun is shining… take your phone and go for a walk. Hit record on an audio app and make a twenty-minute audiobook. Talk about