Google’s Display & Video 360 API gets two new updates
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO via @sejournal, @hethr_campbell
Burdened by the March 2024 Google updates? Watch on-demand and get strategies to not just survive, but thrive in this dynamic digital landscape.
The post How To Thrive: Content, Link Building & SEO appeared first on Search Engine Journal.
Meta unveils AI chatbots and business messaging tools
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
A Guide to Ecommerce Analytics to Drive Business Growth
Learn how to use ecommerce analytics data to improve your customers’ shopping experience and boost sales.
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.
How To Market Your Marketing To Marketers [New Research]
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).