Comparing the marketing strategies of both candidates, we’ll examine spending breakdowns, tactics and factors that shaped the outcome.

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Google Search Advocate clarifies that duplicate content poses operational challenges but doesn’t penalize website rankings, offering three practical solutions.

The post Google’s Martin Splitt: Duplicate Content Doesn’t Impact Site Quality appeared first on Search Engine Journal.

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Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.

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Learn about Google Ads’ Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions.

The post Google Is Updating Its Customer Match Policy appeared first on Search Engine Journal.

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Learn how to manage duplicate content, streamline indexing, improve crawl efficiency and more with these canonicalization best practices.

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In the age of AI, organic growth strategies must evolve. Success now relies on authentic connections, brand consistency, and strong social media presence.

The post Filter Bubble: What Playbooks No Longer Serve You? appeared first on Search Engine Journal.

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Maximize your SEO efforts in 2025 with key trends and insights from six industry experts. Download the latest version of our SEO Trends ebook.

The post SEO Trends For 2025 appeared first on Search Engine Journal.

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Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.

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Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.

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Download Lotame’s Global Research Report.

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