Google launches Structured Data Files v10.1 for Display & Video 360

Google Display & Video 360’s latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.

Google Display & Video 360’s latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.

Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.

When sales is rewarded for closing deals and delivery is judged on results, unrealistic SEO and AI promises become almost inevitable.
Eight weeks of AI Overviews data in Search Console reveals impressions without clicks, inflated position-one rankings, and misleading averages that can mask real traffic losses.
The post Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers appeared first on Search Engine Journal.

Automate the process of grouping thousands of search queries into coherent topics for faster, more scalable content planning.

Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
Anthropic’s Boris Cherny, head of Claude Code, explains how to become one of the top 1% of users who get things done.
The post Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important appeared first on Search Engine Journal.
A language model has no node to feed. Here’s why on-site entity work moves Google’s graph and never touches what the model learned.
The post Entity Mapping Works On Google. Does Any Of It Reach ChatGPT? appeared first on Search Engine Journal.

Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.

Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.