How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
Articles & Source
How we’re driving AI visibility at Semrush
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI Visibility Toolkit. A systematic approach with real data.
How to structure paid social creative testing for better performance
Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.
Beyond RAG: Why every AI search platform is now agentic and what that means for your content
AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.
Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews via @sejournal, @MattGSouthern
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail’s pull on AI Mode brand visibility, and new ad formats arrive.
The post Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews appeared first on Search Engine Journal.
Why your B2B PPC metrics may be lying to you
More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.
“Because you’re the cheapest”
If we choose you based on price, please don’t be surprised if we leave the moment someone else uses the same tactic on you. Low price is a temporary refuge for a marketer who has run out of useful ways to improve the experience and deliver more value.
Brad Geddes on 20 Years of Paid Search Evolution
Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven future.
Two video upgrades
It took me thirty years to populate the bookshelf that’s behind me in most of my videos. Most of us don’t have the time or patience to do that. At the same time, the wonky computer-generated background many people use on Zoom calls undermines the impact and authority you might be seeking. I just discovered
Google adds AI shopping visibility insights to Merchant Center
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.