The age of personalization: How to prepare when nobody’s prepared by Optimizely
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
Articles & Source
How We Did It: Mastering Multi-Site SEO Case Study
Harness the power of multi-site SEO to drive success. Create a unified approach across domains to boost rankings, meet user needs, and consolidate SEO authority.
The post How We Did It: Mastering Multi-Site SEO Case Study appeared first on Search Engine Journal.
B2B E-Commerce: How To Plan Content To Support Digital Sales
In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?
Full circle with myopia
In 1983, an old article from the Harvard Business Review changed my life. In 1960, Ted Levitt, a professor at HBS, wrote the most popular article in the Review’s history. Called Marketing Myopia, it described a different way of thinking about change and marketing. I was a (very) young MBA student at Stanford and somehow
A Guide To 301 Vs. 302 Redirects For SEO via @sejournal, @AdamHeitzman
301 vs. 302 redirects: Which one should you choose? This SEO guide provides practical examples, tips, and insights to help you make the right decision.
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[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI via @sejournal, @invoca
B2C Marketers: Discover five essential Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue.
The post 5 Tips To Drive More Revenue With Google Ads AI appeared first on Search Engine Journal.
Google’s Mueller On How To Handle Legacy AMP Subdomains via @sejournal, @MattGSouthern
Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal.
The post Google’s Mueller On How To Handle Legacy AMP Subdomains appeared first on Search Engine Journal.
Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
Meta’s ‘automatic adjustments’ allows its system to make campaign changes without explicit advertiser consent.
Thoughts on audiobooks
I’m listening more than reading these days, and I find that a good audiobook can make a real impact on the way I absorb and learn from a book. It’s a once in a century sort of shift in this medium. My new book is now available in audio. It’s not on Audible, at least