A guide to creating short-form videos
Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts’ competitive algorithm-driven ecosystems.
Articles & Source
Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?
The problem with shock design
If attention is what you seek and attention is what you measure, it’s likely you’ll create drama. And drama is inherently short-lived. The managing director of Jaguar said, “We’ve certainly gathered an awful lot of attention over the last few weeks.” Choosing the word “awful” was appropriate. Here’s the design that made Jaguar iconic: Sixty
How AI is radically reshaping marketing budgets by Edna Chavira
Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model” via @sejournal, @martinibuster
OpenAI announces o1, the « world’s smartest language model » and a Pro tier offering unlimited usage and more computing power.
The post OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model” appeared first on Search Engine Journal.
Google Uses About 40 Signals To Determine Canonical URLs via @sejournal, @MattGSouthern
Google reveals it uses about 40 different signals to choose canonical URLs when dealing with duplicate web content.
The post Google Uses About 40 Signals To Determine Canonical URLs appeared first on Search Engine Journal.
Perplexity expands publisher ad revenue sharing program
Perplexity’s expansion includes some major news outlets, though concerns over content use and transparency remain.
8 Proofreading Tasks to Conduct Before Publishing Your Content
Do you want to learn the best way to proofread your content before you hit publish? If so, you’re in the right place! Whether you’re a blogger, marketer, or solopreneur, the quality of your content…
The post 8 Proofreading Tasks to Conduct Before Publishing Your Content appeared first on Scoop.it Blog.
How the Google Search Algorithm Works: A Zero-Fluff Guide
Google‘s Search algorithm decides what content ranks based on factors like relevance and quality.