ChatGPT for PPC: 17 strategic prompts you can use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
Articles & Source
Google To Upgrade Video Action Campaigns To Demand Gen via @sejournal, @MattGSouthern
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.
The post Google To Upgrade Video Action Campaigns To Demand Gen appeared first on Search Engine Journal.
15 questions to ask your new SEO clients
Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.
Paying With Data Or Money: Navigating The Implications Of The Privacy First World via @sejournal, @navahf
Uncover the truth behind ‘free’ services: paying with data or money. Understand how personal information fuels ad platforms and the trade-offs of privacy.
The post Paying With Data Or Money: Navigating The Implications Of The Privacy First World appeared first on Search Engine Journal.
To Gate or Not to Gate? Is That Really the Question?
Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
Googler’s Tip About Favicons Can Make A Big Difference via @sejournal, @martinibuster
Google’s John Mueller offered a useful tip for optimizing favicons
The post Googler’s Tip About Favicons Can Make A Big Difference appeared first on Search Engine Journal.
Practical approaches for more effective teamwork
Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don’t hold a grudge Speak up clearly and generously Show your work Share your fears Make promises and keep them Do the reading Talk about people only when they’re in the room
Will AI in martech make buyer experiences better or worse? It depends…
How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of…
How To Run A Live YouTube Show To An International Audience And Gain Traction
Learn the ins and outs of running a successful live YouTube show and take advantage of the power of video marketing.
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