Brand Persona: What It Is and How to Create One
A brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.
Articles & Source
A labor of love
That’s magical. To have the resources to expend labor on something that fills us with joy. If you’re lucky enough to encounter this, perhaps it makes sense not to confuse the issue by also trying to turn it into labor for maximum profit. When we focus on one, we often decrease the other.
Google’s Guidance About The Recent Ranking Update via @sejournal, @martinibuster
Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings
The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.
The bitterness loop
Spoiled leads to bitter. A sense of entitlement is a trap, because bitterness demands more evidence and seeks to maintain dominance over the other emotions. When we’re busy looking for more reasons to be bitter, we’re not taking the time to do generative work, to connect and to find opportunities to make things better. These
Google Analytics Update: Plot Up To Five Metrics At Once via @sejournal, @MattGSouthern
Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking.
The post Google Analytics Update: Plot Up To Five Metrics At Once appeared first on Search Engine Journal.
Mediavine Bans Publisher For Overuse Of AI-Generated Content via @sejournal, @MattGSouthern
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns.
The post Mediavine Bans Publisher For Overuse Of AI-Generated Content appeared first on Search Engine Journal.
Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
YouTube Studio adds new website visits goal for promotions
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
Google Users Warned Of Surging Malvertising Campaigns via @sejournal, @MattGSouthern
Google search results increasingly exploited by « malvertising » ads spreading malware and phishing scams, researchers warn.
The post Google Users Warned Of Surging Malvertising Campaigns appeared first on Search Engine Journal.