The challenge of excess capacity

Marketing as we know it happened because of machines. Machines made factories dramatically more efficient, which meant that producers could no longer easily sell everything they made. When you go from making four ceramic plates a day to 4,000, your capacity starts to look like a problem. That’s a new challenge. A farmer could figure

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Leading side by side

Orchestras are difficult. One reason is that we’re really good at noticing when they’re out of tune. Just a tiny bit off changes our perception of the sound. The other reason is that if the performers wait for a leader in their section to go first, every entrance and every attack will be muddled. You

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