Leveraging generative AI in ad scripts for Google Ads optimization
Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.
Articles & Source
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) via @sejournal, @siliconvallaeys
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting.
The post 3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) appeared first on Search Engine Journal.
Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control
What happens to thought leadership when AI gives everyone access to the same information? (Spoiler: Perspective and persuasion matter even more.)
Freelancer as centaur
Freelancers looking to build a career have two good options: The lousy options are to insist that you don’t use AI, but to be slower, more expensive and not as good as the AI option. Or to do tasks that an AI assigns you. Hiring an AI to work for you and getting very good
The tactics trap
You have a strategy. Perhaps you didn’t even choose it but you have one… and it’s not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to
Worst possible
While it’s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it’s not helpful. Someone else’s trauma doesn’t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward motion. The past happened, but all that’s available to us
“I don’t care”
This is difficult. Care requires time and effort, and we can’t care about everything, all the way, all the time. If you’re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything means that someone else cares more than
TikTok’s $30B ad boom faces US uncertainty
TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.
Google’s Martin Splitt Warns Against Redirecting 404s To Homepage via @sejournal, @MattGSouthern
Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes.
The post Google’s Martin Splitt Warns Against Redirecting 404s To Homepage appeared first on Search Engine Journal.
Google Discontinues Controversial “Page Annotations” On iOS via @sejournal, @MattGSouthern
Google discontinues the Page Annotations feature, which diverted traffic from websites back to Google’s search results.
The post Google Discontinues Controversial “Page Annotations” On iOS appeared first on Search Engine Journal.