Elevate your data strategy: From cookies to universal consent and preferences by Edna Chavira
See how cookie preferences and first-party data converge to form unified customer profiles.
Articles & Source
Multichannel Marketing: What It Is and How to Do It Well
A strong multichannel marketing strategy meets customers where they shop. Learn how to develop yours.
Rand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.
Martech for 2025: A brand-new, 108-page report on AI use cases, stack foundations, and market structure
Happy holiday season, ye merry marketing maestros! Here’s a marvelous way to get prepped and psyched for the New Year that’s right around the corner. Frans Riemersma and I just released our latest report, Martech for 2025. It’s 108 pages of our latest research and analysis of what’s actually happening with marketing technology in the maelstrom of AI madness….
Google: Host Resources On Different Hostname To Save Crawl Budget via @sejournal, @MattGSouthern
Google recommends hosting website resources on CDNs or subdomains to preserve main site’s crawl budget for better indexing.
The post Google: Host Resources On Different Hostname To Save Crawl Budget appeared first on Search Engine Journal.
Error 404: What It Is, What It Impacts, and How to Fix It
Error 404 Page Not Found: Bad for visitors and bad for business. Use this guide to combat this common error.
Nofollow Links vs. Follow Links: All You Need to Know
Nofollow links are a type of hyperlink that include the rel=“nofollow“ attribute. Learn more in this guide.
Surprising data: 15% of Google searches are driven by only 148 terms
In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.
Why Is Google Losing Market Share In The EU? via @sejournal, @Kevin_Indig
Explore the reasons behind Google’s decreasing market share in the EU. Learn about the lawsuits, regulations, and competition affecting Google’s dominance.
The post Why Is Google Losing Market Share In The EU? appeared first on Search Engine Journal.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.