Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
Articles & Source
Ask An SEO: How Does The Metadata On Photos Help Increase Rankings? via @sejournal, @HelenPollitt1
Learn how metadata on photos can boost your website’s rankings in search engine results in this week’s Ask An SEO.
The post Ask An SEO: How Does The Metadata On Photos Help Increase Rankings? appeared first on Search Engine Journal.
How To Make the Case for a Raise in Your Content and Marketing Role
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
Wix Integrates Session Recording Toolkit Into Analytics Interface via @sejournal, @martinibuster
Wix Analytics quietly integrates TWIPLA session recording toolkit, enabling users to analyze visitor interactions
The post Wix Integrates Session Recording Toolkit Into Analytics Interface appeared first on Search Engine Journal.
Who owns your words?
There are many ways to ask and answer this question. Authorship used to be rare, but now, all of us write something. If you’re putting your words on a social media platform, you might be surprised to discover that they could disappear at any moment. Some platforms acknowledge that they own the relationship you think
Gravatar Offers Free Domains To Use As Bluesky Handles via @sejournal, @martinibuster
Gravatar announces free domain names for creating custom Bluesky handles in just four simple steps.
The post Gravatar Offers Free Domains To Use As Bluesky Handles appeared first on Search Engine Journal.
Google Announces New ‘Dating & Companionship’ Ads Policy via @sejournal, @MattGSouthern
Google introduces ‘Dating and Companionship’ ads policy, including mandatory certification for dating app advertisers starting in March.
The post Google Announces New ‘Dating & Companionship’ Ads Policy appeared first on Search Engine Journal.
Google Analytics enhances remarketing with Customer Match integration
Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.
Google On Robots.txt: When To Use Noindex vs. Disallow via @sejournal, @MattGSouthern
Google clarifies robots.txt best practices and explains when to use robots.txt directives and noindex tags for SEO.
The post Google On Robots.txt: When To Use Noindex vs. Disallow appeared first on Search Engine Journal.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.