Google Ads Search Max – new match type spotted
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.
Articles & Source
Google introduces ‘Source’ column in Performance Max search terms insights
Google’s new PMax « Source » column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.
AI Search Optimization: Make Your Structured Data Accessible via @sejournal, @MattGSouthern
An investigation reveals AI crawlers miss JavaScript-injected structured data. Use server-side rendering or static HTML to ensure visibility.
The post AI Search Optimization: Make Your Structured Data Accessible appeared first on Search Engine Journal.
TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
TikTok Ban Sparks 5000% Surge In Alternative App Searches via @sejournal, @MattGSouthern
Search data shows Americans are exploring TikTok alternatives and workarounds, but struggling to find satisfactory replacements.
The post TikTok Ban Sparks 5000% Surge In Alternative App Searches appeared first on Search Engine Journal.
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
Is SEO Dead in 2025? No, But Changes Are Coming
Yes, SEO is changing. But here’s the thing—new opportunities are emerging from these disruptions. We have the data and expert insights to back it up.
How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns
Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.
Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls via @sejournal, @AdamHeitzman
Discover the top 16 best practices for a successful website migration. Avoid SEO performance issues and maximize the benefits of your site changes.
The post Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls appeared first on Search Engine Journal.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.