Why branding matters for in-house SEO teams
Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.
Articles & Source
Should You Still Use WordPress? via @sejournal, @alexmoss
Is WordPress facing sustainability issues? Explore the recent disputes balanced with the benefits that the platform offers – this is still a CMS of choice.
The post Should You Still Use WordPress? appeared first on Search Engine Journal.
How SEO agencies can earn recurring revenue with site management services by Kinsta
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
Why AI Makes Content Planning Out Loud More Important Than Ever
Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Here’s how to get people and tools working better together.
Uncover Your Competitor’s Organic Content Strategy with the Semrush Topics Report
Uncover the topics and keyword clusters driving your competitors‘ success with the Semrush Topics Report. Optimize your content strategy and stay ahead in search results.
Smart Bidding In Google Ads: In-Depth Guide via @sejournal, @brookeosmundson
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns.
The post Smart Bidding In Google Ads: In-Depth Guide appeared first on Search Engine Journal.
Getting clear about brand value
Consulting firms rank brands on value. Marketers promise to increase it. But brand value has little to do with whether a company is famous or even profitable. The accurate measure of brand value is the premium that consumers will spend over the generic. What time, money or risk will they take for a valuable brand
Checking all the boxes
The simplest way forward is to see which boxes your target market has and then check all of them. Unfortunately #1: The audience doesn’t publish their actual list of boxes, they conceal many of them. Unfortunately #2: They don’t all have the same boxes. Unfortunately #3: If it were that straightforward, your competition would have
LinkedIn Report Reveals Most In-Demand Marketing Skills via @sejournal, @MattGSouthern
LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.
The post LinkedIn Report Reveals Most In-Demand Marketing Skills appeared first on Search Engine Journal.