Picky or particular?

A picky customer is oppositional. Whatever you offer, they want something (slightly) different. A particular customer is easy to delight. They tell you what they want, and that’s what they want. We get to choose who we’re here for.

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Maybe it’s in how you tell it

The plot of 2001: A Space Odyssey is pretty simple. You could write out a summary in three paragraphs. That’s not what made it one of the most revered movies of all time, and also one of the most difficult to make. Blurting out the plot of what we’re offering seems like the obvious thing

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