Mind reading

It’s thrilling when someone reads our minds. Sometimes we call it hospitality, or smart user interface design. Sometimes, it simply feels like being seen. The person or the system knows what you need, perhaps before you even realize what that might be. This is a special sort of magic. It’s easy to take this for

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2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI…

tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There’s also an exploding “hypertail” of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15 years ago, I tossed…

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