Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.

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Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September.

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Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.

The post Google Says AI Clicks Are Better, What Does Your Data Say? appeared first on Search Engine Journal.

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Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results?

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Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy.

The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal.

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A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks

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Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.

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Retail and eCommerce email marketing guide: top tools, benchmarks, and QA tips to recover carts, grow ROI, and wow shoppers.

The post Retail and eCommerce Email Marketing: From Cart to Loyal Customer appeared first on Litmus.

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Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just a few minutes.

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Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically.

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